K-SWISS UNVEILS WIZARDING WORLD-INSPIRED SHOE

by MR Magazine Staff Jul 14, 2020

Famed sneaker brand K-Swiss, in partnership with Warner Bros. Consumer Products, will unveil a new Wizarding World-inspired unisex shoe, the Harry Potter x K-Swiss Firebolt Hypercourt Express 2, later this month. It will retail in the U.S. for $119.95.

This limited-edition model draws creative elements from the famed Harry Potter broom’s black bristles, silver footholds, and wood grain. A Durawrap Flex synthetic molded upper is crafted in a combination of matte and shiny black, while the heel and tongue are designed in patent leather. Gold-printed logos and a Surgelite midsole wrapped in woodgrain print complete the sneaker.

In addition, the shoe comes packaged in a special-edition box and will come wrapped in tissue paper that is inspired by the famed wizarding world newspaper, “The Daily Prophet.”

Purchasers must be a registered member of the Harry Potter Fan Club to order the sneaker, which becomes available from July 23. Meanwhile, Gold members will get an exclusive 24-hour early access window starting on July 22 and can save 20 percent off the purchase price as well as other products in the Wizarding World online shop.

One Reply to “K-SWISS UNVEILS WIZARDING WORLD-INSPIRED SHOE”

  1. I have always loved and respected clever marketing and product development. This is both creative and clever – and I’m sure it will have a wide market of Harry Potter Fan Club members — I predict soon it will be available to the non-members too.

    I just love this in every way. Harry Potter never grows old or gets old — there is always a new fan-base that creates a base of new customers.

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