The Kanye Effect: How The Artist’s Co-Sign Impacts New Designers

Celebrity co-signs aren’t exactly new in fashion, as the rich and famous have always had some kind of influence on consumer culture. However, celebrity endorsements have never been more powerful than they are today: just look at the big-name actors, musicians and athletes who have been credited for starting new trends and racking in the big bucks for brands. The sense of validation a designer gets when they see their creations being worn by an influencer are perhaps more important than profits. This was definitely the case for Sang Bleu founder Maxime Buchi, whose tattoo work and clothing designs have been given the Kanye West seal of approval. Read more at Highsnobiety.