KENNETH COLE LAUNCHES NEWEST FRAGRANCE

Kenneth Cole has launched his newest fragrance with Parlux called Mankind Legacy. The fragrance opens with a combination of citrus and icy aromatic notes of sage, followed by rosemary and notes of vetiver and Amyris.

The packaging is inspired by New York City’s iconic architecture and ever-evolving facades. The bottle is encased in a metal band, reminiscent of the steel infrastructure that holds these buildings together for the years to come. The blue color represents the water and sky reflecting off of the metallic buildings.

Shot by Sharif Hamza featuring model Malcolm Jackson on location in New York City, the corresponding ad campaign captures the Manhattan’s skyscrapers.

“The inspiration to create this fragrance came from the notion that legacy-building is not about what we might achieve one day, it’s about what we can accomplish every day,” says Kenneth Cole, chairman and chief creative officer at Kenneth Cole Productions, Inc.  “I believe that we live in a complicated world with increasing possibilities, and as more and more people determine their purpose and realize their potential, the more meaningful it all becomes.”

Cole partnered with perfumer Stephen Nilsen to develop the new fragrance. Nilsen added, “While the finely crafted scent fits the Kenneth Cole brand legacy of impeccable grooming, it is the emotional legacy we impart that I wanted to capture in a scent.”