Kering CEO Officially Declares Company-Wide Ban On Fur

Just four year after Kering‘s mega-brand Gucci has made the promise to never use fur in its products ever again, CEO François-Henri Pinault has officially banned the use of fur as a material across all its labels. While most of Kering’s brands have already agreed to go fur-free and place the luxury conglomerate as a leader in bringing sustainability to the forefront of the industry, the announcement comes as an official order from the chief executive. While fur has historically been linked to affluence, Pinault is hoping that the move to ban fur across all its brands will change the perception of luxury for the future. Read more at Hypebeast.