KINFOLK TO RELEASE NEW SPORTSWEAR COLLAB WITH UMBRO

Umbro has teamed up with streetwear retailer, brand, and renowned Brooklyn nightlife aficionados Kinfolk to curate an athleisure-based collection framed around classic sportswear styles worn by the youth of Rio De Janeiro.

The collection leans on Kinfolk’s long love affair with internationalism and Rio’s deeply rooted football culture. Classic Kinfolk and Umbro styles are overlaid with cues from the texture of the city such as the wavy pattern on the sidewalks of the Copacabana and the red, white and black of Flamengo. As one of Brazil’s biggest clubs, Flamengo was a huge part of Umbro’s 95-year history during the ‘90s and the club’s iconic colors are a perfect fit for the collection.

“Rio’s street energy and the diversity of the city’s youth is super exciting,” said Jey Perie, co-founder and creative director of Kinfolk. “Kids dress with style, using what they have and wear it or customize it to make it unique. I also love the incorporation of all the football jerseys in everyday street style. The Brazilian league still has the best football jersey design.”

To showcase the collection, Kinfolk worked with famed Brazilian photographer Ricardo Beliel who captured the culture and atmosphere of the iconic Maracanã Stadium in the 1970s and ‘80s.

“Umbro is delighted to have worked with Kinfolk on such an exciting collection that captures the true vibrancy, spirit, and energy of Brazilian Street Fashion,” added Helene Hope, head of global brand marketing at Umbro.

The Kinfolk x Umbro collection will be available starting Thursday, July 25.