KITH OPENS WILLIAMSBURG FLAGSHIP
Kith opens its latest location tomorrow, March 24th, in Brooklyn’s Williamsburg neighborhood, at 25 Kent Plaza. This is the store’s 15th location (including shops in Bergdorf Goodman, Hirshleifers, and Selfridges). The store will carry Kith’s in-house and multi-brand ready-to-wear apparel, accessories, and footwear for men, women, and kids. Customers will be greeted with a Kith Treats location immediately upon entry—offering its signature specials, Build Your Own menu, and global collections. There will also be a release of an exclusive treat to commemorate the store opening.
Founder/CEO/Creative Director Ronnie Fieg designed the new flagship with signature elements of Kith’s retail concept, adjusted with unique details that speak to its bespoke setting. To match Williamsburg’s industrial neighborhood, the space creates a minimalistic feel accompanied by an earth-tone palette—with a mix of brick, concrete, stainless steel, white oak, and elegant Rosa Aurora Stone. The industrial ambiance is balanced with lush oak trees outside, and an abundance of greenery spread throughout the store.
The location, 25 Kent Plaza, is a the first new office/workspace building built in the area in decades and is designed by architects HWKN with a decidedly industrial aesthetic. The flagship nods to the form with a monolithic brick centerpiece, utilized to highlight the store’s footwear offering. The round brick sculpture also houses a locally made, solid oakwood dome along with a custom-fabricated chandelier of three concentric circles. Changing rooms are constructed with Venetian plaster and covered with Kith classic logo wallpaper. The Kith Treats area is elevated with Rosa Aurora Stone and is complimented by a stainless-steel countertop and stools.
“My family and I moved to Williamsburg in 2017 and I fell in love with the neighborhood. The restaurants, the shops, the people, and the atmosphere make it a very special area in New York and were all factors in us moving our brand HQ there in 2021. It’s my home, our team’s home, and it only made sense for us to make it a home for our community,” says Fieg.
To celebrate the opening, Fieg partnered with Adidas Originals and Clarks Originals to present its latest 8th St offering. The three brands came together to create an entirely new silhouette, in three distinct colorways, unifying each brand’s identity into one. The upper is comprised of the classic Adidas Samba silhouette reimagined in Clarks Originals signature suede, along with Clarks iconic crepe midsole and outsole. The design is complete with a leather heel lining and Ronnie Fieg, Adidas, and Clarks tri-branding on the tongue, tonal leather sock liner, fobs, and box. These models will only be available via drawing in the US & EU—now live on the Kith App.
