Kobe Bryant’s Nike Deal Is Over
Apr 21, 2021
The estate of Kobe Bryant did not renew the late basketball icon’s Nike deal this month. The move signals what could be the end of the long relationship between Bryant and Nike unless the two parties can agree to a new contract. Bryant’s latest deal with Nike expired on April 13, 2021. “Kobe Bryant was an important part of Nike’s deep connection to consumers,” said Nike reps in a statement. “He pushed us and made everyone around him better. Though our contractual relationship has ended, he remains a deeply loved member of the Nike family.” Read more at Complex.
