L.B.M. 1911 LAUNCHES NEW E-COMMERCE SITE
L.B.M. 1911 has launched its new online men’s style destination, lbm1911.com. The brand’s new e-commerce site comes as part of an evolution of L.B.M. 1911’s digital presence.
The new online shop remains authentic to the aesthetics and values of the brand, keeping simplicity and ease of use at the forefront of the design. This approach helps to ensure optimal navigation on a broad range of devices, from desktop, to tablet, to mobile – which has become an instrumental channel when it comes to surfing the web in any form.
“This step, together with Luigi Bianchi’s rebranding operation, represents a fundamental milestone in our history and in the path of growth and evolution that my family and I have long been wanting to undertake,” explained Giovanni Bianchi, style director and CEO of the brand. “In the coming months, expect an important online communication campaign to be implemented on a wider scale to adequately promote the site. This will be a fundamental tool when it comes to reaching our desired targets, all the while generating key synergies to support sales.:
Continued Bianchi, “To successfully execute this endeavor, we have pooled together a broad range of resources as we crafted a dedicated internal team and worked tirelessly for months on end to ensure that the result reflects our exact expectations. We are truly thrilled to see our vision come to life…and this is only the beginning. Without a doubt, the coming months will only further intensity our commitment to growth, and we could not be more excited to take on the challenges and developments just around the corner. We are a team with an ardent desire to learn, and this experiment thus far has provided us with immense pride and satisfaction.”
