High-end menswear brand Lubiam has teamed up with Efisio Marras, the eclectically talented son of Antonio Marras and creative director of the I’M Isola Marras, on a new capsule collection.
This collaborative project has reconnected the two brands after a long time: Efisio’s paternal grandfather, after whom he was named, used to sell the Lubiam collections in his clothing shop in the Sardinian town of Alghero. The result of the project is a capsule collection that renews the partnership between the two brands.
“We are enthusiastic about our collaboration with Efisio, who shares our great passion for tailoring,” said Giovanni Bianchi, Lubiam’s managing director and head of style and design, and his sister Giulia Bianchi, product manager at L.B.M.1911 in a joint statement. “Right from the first meeting there was good synergy among us. The same chemistry has inspired our exciting capsule collection. Research and innovation have always been the pillars of L.B.M.1911’s style. In this case we had the opportunity to venture into new territories and to make the most of our know-how. The result is a capsule collection that mixes a contemporary twist with a remarkably international flair.”
Enhanced by Efisio’s fresh approach, his ‘unconventional’ pieces are designed for demanding, trend-sensitive customers who do appreciate beautifully tailored garments. “The looks I co-designed would be typically worn by millennials in their 30s who want to retain their eccentric soul when going to work or attending meetings,” added Marras. “The main inspiration for the capsule collection is Sex Pistols’ legendary bass player Sid Vicious, that I re-imagined living in today’s world. Styles are inspired by leather biker jackets and bomber jackets in super-skinny fits. Fabric combinations range from Scottish tartans to workwear corduroy.”