Label To Watch: The Big Favorite

Can a traditional US workwear brand be recycled into a new recycling brand? Yes, it can. It’s the story of The Big Favorite (TBF), a brand founded in the 1930s known for selling reliable cotton workwear for hard-working Americans.

In 2020, Eleanor Turner, nephew of The Big Favorite’s founder, has taken the brand’s high-quality and reliable roots and repurposed them for launching new daily basic underwear and undershirts based upon circularity. Today the brand offers super soft, well-fitting, 100% recyclable Pima cotton tees, tops, and underwear. Read more at The Spin Off.