LACOSTE LAUNCHES PRESIDENTS CUP GOLF COLLECTION

Golf fans can now shop Lacoste’s Presidents Cup collection for men and women, which is now available on lacoste.com and at Lacoste boutiques in the U.S. The collection includes polos, hats and more. All pieces are co-branded with the Presidents Cup logo, with prices ranging from $50 for hats to $98 for men’s polos.

Additionally, as the official apparel provider for the tournament, this marks the first time in Presidents Cup history that one brand has outfitted both teams. Lacoste closely collaborated with Presidents Cup captains Steve Stricker and Nick Price to create their respective team’s uniforms. The results highlight the relaxed elegance and innovative DNA that define the Lacoste brand.

In addition to being the official apparel provider of the Presidents Cup, Lacoste will also be represented by brand ambassador and PGA TOUR rising star Daniel Berger, who will be part of the U.S. Team.

The 2017 Presidents Cup will be held at Liberty National in Jersey City, N.J. from September 26 to October 1. Dating back to 1994, the Presidents Cup is a team match play competition featuring 24 of the world’s top golfers – 12 from the United States and 12 from around the world, excluding Europe. The event is held every two years, and since 1996 has alternated between United States and international venues.