LACOSTE OPENS NEW FLAGSHIP ON NEW YORK’S 5TH AVENUE

Lacoste opened its new flagship on New York’s 5th Avenue. This flagship, spanning over 10,000 square feet, reflects the brand’s ambition to further raise the profile of the Lacoste Maison in the country, while celebrating its historic presence and the close lasting ties that connect it to the United States. The space offers visitors a unique immersion into the elegant world of the Crocodile, showcasing the full breadth of its collections while celebrating the brand’s rich heritage.

In a boldly designed space that plays with the brand’s fashion and sport codes, visitors can discover the full range of Lacoste collections. On the ground floor, visitors will find the Spring-Summer 2025 runway collection, the womenswear line, and an exclusive capsule available only at this flagship.

Upstairs, the brand’s other collections are showcased around a deconstructed tennis court stretching from floor to ceiling – the scenography’s centerpiece – offering visitors a unique immersion into the Lacoste universe.

Footwear takes a central display. A dedicated mural highlights the underwear collection. The polo shirt – an iconic piece invented by René Lacoste – is celebrated with a Polo Wall and display tables showcasing the full range of colors, materials, and cuts. A Sport Performance area also features all ambassador capsules, including those of Novak Djokovic and Daniil Medvedev.

“We are proud to open this flagship in New York. Lacoste has strong potential in the United States, and we’re pleased to offer new customers the opportunity to discover the brand and experience our savoir-faire in a setting as iconic as the brand itself. Our ambition in the U.S. market is high — we aim to double our business there. The opening of this flagship is part of our ongoing commitment to expanding our presence in the country and gives us the opportunity to showcase our full collections on one of the most prestigious avenues in the U.S. and the world.” Thierry Guibert, CEO of Lacoste

The store’s façade—an impressive green mirrored cube – reflects the vibrant pulse of the city in Lacoste’s colors. It captures the brand’s impact in the United States, while embodying the American spirit that has seamlessly become part of Lacoste’s DNA.

The flagship, located at 575 Fifth Avenue in New York City, is open daily from 10 AM to 8 PM.