LANAI COLLECTION, THE TIE BAR AMONG BRANDS TO OPEN AT WITHME POP-UPS THIS HOLIDAY
Retail property owner and operator Macerich has announced new common area locations across its portfolio for on-demand retail store platform WithMe.
This first set of WithMe hybrid stores will deliver to six Macerich shopping centers beginning this month. These include Los Cerritos Center, Tysons Corner Center, The Oaks, The Shops at North Bridge, Washington Square and Santa Monica Place, where WithMe launched its only inline store with the West Coast debut of Century 21 Department Store in May 2016.
Designed to offer online shopping in the real world, WithMe’s technology creates highly personalized, online and offline shopping experiences thanks to interactive tags, responsive display tables, directional audio and more. The new common area retail platform, ranging in size from 100 to 300 square-feet, provides a changing showcase for limited runs of new and exciting store concepts.
Participating brands for this rollout include casual luxury menswear brand Lanai Collection; Southern Californian brand Ezekiel; neckwear brand The Tie Bar; toy company Kappa Toys; artist-designed shoe brand BucketFeet; and childrenswear brand Sandilake.
Lanai Collection is coming to the common areas at The Oaks and Tysons Corner Center, and just opened at the inline WithMe flagship at Santa Monica Place. Ezekiel will be opening at The Oaks, while The Tie Bar will be setting up shop at Tysons Corner Center. Kappa Toys will appear at Tysons Corner Center, BucketFeet will open at The Shops at North Bridge in downtown Chicago, and Sandilake will open in Washington Square.
The new WithMe locations also will expand the reach of several sought-after brands, including the upscale activewear concept from Australia Lorna Jane at The Oaks, Tysons Corner Center and Washington Square; and Urban Outfitters at Los Cerritos Center. Also coming to Santa Monica Place in the WithMe common area platform is the retail presence of Wired magazine.
“Macerich is committed to bringing emerging, often digitally native, concepts and new ideas from top retailers to our shopping centers. The interactive experience WithMe delivers to our common areas is a flexible and powerful platform that continues to differentiate our high-performing properties,” said Eric Salo, executive vice president and chief strategy officer, Macerich. “The WithMe concept is designed to welcome retail’s next big thing in a matter of days, and will be a tremendous way to add newness and excitement for shoppers, whether they find one or many of these engaging, high-tech ‘stores without walls’ in our common areas.”
“WithMe blends the incredible experience of interactive shopping with the urgency of a limited time frame. It’s the way to shop the next big thing before it’s gone,” added Jonathan Jenkins, founder and CEO of WithMe. “With this rollout of our innovative plug-and-play concept across some of Macerich’s top properties, we are bringing fresh retail ideas and fun, new technology to shoppers across the country.”
