LANDS’ END GETS A MODERN UPDATE WITH NEW CANVAS COLLECTION
Lands’ End has launched Canvas by Lands’ End, a youthful, modern collection for men and women. The line was designed in America and developed in Italy, with strong global influences in all aspects of the styling, design and fit.
Highlights of the men’s collection include the long sleeve chambray shirt ($69), the cotton slub hoodie ($129), chambray suit trousers ($99) and the barracuda jacket ($169).
“When I first started at Lands’ End, I was being asked by many people to bring back the Lands’ End Canvas collection,” said Federica Marchionni, CEO of Lands’ End. “When we began to design this exciting new collection, the name, Canvas by Lands’ End, was a perfect choice. Following the vision, this new collection allows us the opportunity to reach an additional audience, younger and more fashion conscious, with a strong desire to express their personal style. The line, inspired by the freedom of artistic expression, features a white label symbolizing the ability to personally create one’s own canvas.”
Marchionni added that the company has now updated its website with a multi-brand architecture to support the new collection “We have always taken great pride in our online shopping experience and this enhanced format allows customers to easily shop between both brands seamlessly,” he said.