LANDS’ END INTRODUCES NEW SPORT COLLECTION

Wisconsin-based lifestyle retailer Lands’ End is introducing Lands’ End Sport — a line of activewear that includes surf, performance and athleisure collections for both men and women.

The surf collection is both functional and fashionable. It features rash guards that are UPF 50 even when wet. The neoprene jackets have a substantial, form-fitting silhouette with flatlock seams to prevent chafing and the spring suits and full suits are made with bonded neoprene that keeps the body safe from irritants and “board rash” and features back zips with long pulls.

Style meets technology in the performance collection, which is made with technical features such as moisture wicking fabrics, 360-degree reflectivity and strategically placed mesh panels for better breathability. It is specifically designed to meet the three major lifestyle and fitness categories: speed (high impact), studio (low impact) and street (post workout wear).

The athleisure collection includes polos, t-shirts, sweatshirts, totes and accessories that showcase the famous Lands’ End lighthouse icon, as well as a variety of other logos.

“Offering products for land or sea is deeply rooted in the DNA of Lands’ End,” said CEO Federica Marchionni. “Our founder, Gary Comer, was passionate about sailing and the sporting life. I am building upon his vision, taking activewear and athleisure from land to sea by introducing the new Lands’ End Sport collection featuring new product innovations that will enable our customers to stay healthy and active.”