LANVIN INKS EYEWEAR DEAL WITH MARCHON

Marchon Eyewear has inked a new long-term global licensing agreement for sun and optical eyewear with Lanvin.

The first men’s and women’s eyewear collections developed under this partnership are scheduled for global release in September 2020. In advance of that, a capsule collection comprised of four sunglasses, will be previewed in March 2020.

Marchon Eyewear started collaborating with Lanvin’s creative director Bruno Sialelli to develop and manufacture sunglasses for the Lanvin spring 2020 runway show held earlier this week in Paris, which will be exclusively sold through the brand’s flagship stores.

Crafted in Italy, the new men’s and women’s eyewear collections will embody Lanvin’s new aesthetic and attitude under the creative direction of Sialelli, who has added his distinctive touch to the brand’s new signature style since his arrival earlier this year.

“I am delighted to announce this new partnership,” said Jean-Philippe Hecquet, CEO of Lanvin. “I am convinced that the combination of Bruno Sialelli’s creativity with Marchon’s strong expertise and global vision will assure great success to Lanvin eyewear.”

“We are very proud to collaborate with Lanvin and contribute to the brand’s future global growth,” added Nicola Zotta, president and CEO of Marchon Eyewear. “Lanvin’s prestigious legacy and modern vision have already begun to inspire our teams. We look forward to being a part of the forward momentum of the Lanvin brand and working closely with Bruno and his team to realize his vision, while extending our category expertise and positioning within the luxury eyewear segment.”

The new Lanvin eyewear line is planned to be sold globally in select department stores, specialty stores, and premium sun and optical retailers, as well as in Lanvin’s retail locations and online at lanvin.com.