LEVI’S® AND BE@RBRICK DELIVER LIMITED COLLECTION
In 2001, the Japan-based MEDICOM TOY launched BE@RBRICK, a line of collectible designer toys inspired by the shape of a teddy bear. Merging pop art, fashion, and street culture, these highly stylized figures have become a global phenomenon among collectors and art enthusiasts. The latest edition of this series is a collaboration with Levi’s.
The Levi’s® x BE@RBRICK collection brings together two icons–celebrating Levi’s® deep heritage through a unique, collectible capsule. Drawing inspiration from 1940’s banner prints sourced directly from Levi’s®Archives, the collection transforms BE@RBRICK figures into striking canvases of vintage Levi’s®advertisements used during this era.
The limited-edition range features collectibles in three sizes. The 1000% version, priced at $1,200, stands at 27.5 inches (70 cm) tall and comes adorned in 1940s-era Levi’s® mini-selvedge 501® Jeans, crafted at Levi’s®Eureka Innovation Lab in San Francisco. The collection also consists of a 3-piece set for $185, which includes a 400% version standing at 11 inches (28 cm) tall, alongside 2 versions of the 100% figure at 2.5 inches (7 cm) tall. The 400% figure is wrapped in the same archival banners completed with a printed pair of jeans, while the 100% figure comes in two variations: one printed with Levi’s® denim and another without. Both the 1000% and 100% & 400% sets come in special edition packaging that showcases the archival banner graphics featured on the figures. Together, BE@RBRICK’s iconic design with Levi’s® timeless branding delivers a joyful fusion of art and fashion.
The new Levi’s® x BE@RBRICK Collection launched worldwide on March 21st, 2025 and is available for purchase on Levi.com, the Levi’s® App, & select Levi’s® Stores.
