LEVI’S AND CROCS COMBINE COMFORT AND QUALITY IN NEW CAPSULE

by John Russel Jones

As part of its celebration of the 150th anniversary of 501 jeans, Levi Strauss & Co. has partnered with Crocs, on a capsule collection. The first two offerings feature an elevated take on Crocs’ All-Terrain Clog.

Each pair has been updated with a denim-wrapped panel, completed with Sashiko stitching – a traditional Japanese embroidery technique. Just like every pair of Levi’s jeans, a Red Tab can be found on the wearer’s right shoe along with Levi’sbutton shanks on the heel strap. Additionally, a Japanese Two-Horse pull logo can be found on the footbed. Each pair also comes with three premium metal Jibbitz charms, custom-made for the collaboration. Available in both Navy and Bone colorways, the clogs utilize adjustable turbo heel straps and rugged lug outsoles with enhanced tread for increased traction and support.

The third offering from the capsule features a tie-dye print Classic Clog inspired by the Japanese Shibori dyeing technique. Among the shoe’s special features are Levi’s button shank hinge hardware, red outsoles, and a Two Horse-Pull heel stamp on the footbed. Emphasizing self-expression, the Classic Clog comes with eight custom Levi’s Jibbitz charms inspired by 1960s counterculture and archival Levi’s graphics.

“We were thrilled to work alongside the forward-thinking Crocs team on bringing together our two iconic brands for this innovative capsule collection,” said Kenny Mitchell, chief marketing officer of the Levi’s brand at Levi Strauss & Co. “Our brands are champions of bold self-expression and personal style. These shoes are for everyone and we know they’ll be treasured by fashion fans around the world.”

“We share Levi’s brand commitment to innovation and self-expression,” said Heidi Cooley, Chief Marketing Officer at Crocs. “This collaboration invites fans everywhere to step into a new era of creativity and comfort.”

The Levi’s x Crocs collaboration launches today and will be available for purchase worldwide on Levi.com, the Levi’sApp, and at select Levi’s Stores. The collection will be available for purchase on Crocs.com and through select wholesale partners worldwide starting September 21st.