LEVI’S AND ERL REWORK MORE DENIM CLASSICS IN SECOND COLLABORATIVE COLLECTION
Last year, Levi’s joined forces with Eli Russell Linnetz’s ERL, a Venice, California-based fashion label that has made waves with playful, retro-inspired designs blending pop art aesthetics with skate and surf culture. The beloved California brands reinterpreted iconic Levi’s denim by paying homage to California’s casual, sun-faded energy. Building on the branding, finishing, and styles developed in their first collaboration, the latest Levi’s x ERL collection reworks more denim classics for unique, fresh, and washed-out looks. The collection features a pair of bootcut jeans, vest, overall, dress, and purse, each in light wash denim with variation, all inspired by a ’70s style.
The collection was once again photographed by Linnetz and brings to life the sun-kissed vibe of a Californian, Americana cast. The collection launches worldwide on May 9th, and will be available for purchase on Levi.com, the Levi’s App, in select Levi’s Stores and Dover Street Market.