LEVI’S AND JJJJOUND LAUNCH FIRST COLLABORATIVE FOR SPRING / SUMMER 2023
Levi’s and JJJJound have announced the launch of their first collaboration, set for Spring/Summer 2023, commemorating the 150th anniversary of the Levi’s 501 Jean. The new collection features a mix of denim-inspired tops, bottoms, and accessories that reflects both brands’ shared commitment to quality, durability, and minimalist design.
Launched in 2006, JJJJound started as a digital mood board to reexamine the recurring patterns in timeless design. With thousands of curated images, the cohesive visual stream has become a mainstay and reference for the global design community. Evolving into a collaborative design studio, the brand’s approach is centered around fabrication with purpose and longevity, the design and construction of meaningful physical environments and the continued curation of its digital world. Located in Montreal Canada, the design studio is operated by founder Justin R. Saunders.
The six-piece capsule features a range of apparel and accessories with light wash selvedge denim as the catalyst. Serving as a reinterpretation of timeless classics, each piece was meticulously constructed with elevated fabrications, precise componentry, & subtle branding, while maintaining the integrity and identity of both labels.
Pieces range from a Utility Jacket ($325 retail), influenced by the Canadian military silhouette, to a Denim Shirt ($225) a classic Pocket T-shirt ($75), the Levi’s x JJJJound 501 ’93 ($285), and a Six-panel Cap ($75). A large canvas tote ($195) is a maximalist expression of the classic JJJJound bag, offered in all red and completed with copper hardware and a branded plaque.
The collection launches worldwide on May 5th, 2023, and will be available for purchase on Levi.com, the Levi’s App, select Levi’s Stores, and JJJJound.com.
