LIFE IS GOOD HIRES KAREN LYON AND LINNE KIMBALL AS VICE PRESIDENTS

Massachusetts-based lifestyle brand Life is Good has named consumer marketing veteran Karen Lyon as vice president of Marketing and licensing executive Linne Kimball as vice president of Strategic Partnerships.

Lyon, who previously held executive marketing roles at Swarovski North America, Ideapaint, and The Rockport Company, will be responsible for driving awareness, engagement, and supporting product sales by leading the brand’s integrated marketing efforts.

Kimball, who has held directing and executive positions at Reebok, William Morris Endeavor/IMG, and Polaroid Corporation, will set the strategy for expanding the brand through licensing and collaborations that will fuel Life is Good brand awareness, grow market reach, and deliver revenue.

“Since Life is Good’s founding, our number one objective has been to spread the power of optimism to as many people as possible through our product and the work of the Life is Good Kids Foundation,” said Lisa Tanzer, president of Life is Good. “We couldn’t be more excited to have Linne and Karen on board to build on the last 20 plus years of momentum and catapult us into our next phase of growth.”