Lil Yachty Joins YSL for MYSLF Campaign

Boisterous rapper Lil Yachty is the newest addition to the YSL family following the announcement of their partnership on Lil Boat’s Instagram. Yves Saint Laurent released their latest masculine fragrance, MYSLF, around 4 months ago. The campaign rolled out with Austin Butler as the face of the scent, following his first-rate performance as Elvis in the namesake film. The French fashion house then rolled out a campaign in the weeks following which showcased creative individuals in relation to how they live their life as ‘MYSELF’. A few days ago, Lil Yachty took to his Instagram to announce the partnership, telling fans, “I’m a step apart. Being me is all I know.” Read more at Pause.