Lilac Is The Raddest Summer Color You’re Not Wearing Yet

Lilac, lavender, soft violet—whatever you want to call this pastelly shade of purple, it’s sweeping menswear right now. And for good reason: the hue is out-there enough to turn some heads and make you seem fearless, but neutral enough that it’ll slide right into your go-to fits without missing a beat. It’s millennial pink without the think pieces, and it’s never been more readily available in whatever form you’re looking to wear it in. See more at GQ.