Live Shopping And Social Retail Are The Future For E-Commerce

Brick-and-mortar retail was a significant revenue-driver as recently as 2019 — even digitally native brands, like Everlane and Allbirds, moved to open storefronts over the past few years. But Covid-19 has changed everything, accelerating levels of e-commerce growth not previously expected until at least 2022. This next phase of retail lies in “live shopping” — interactive content from which a consumer can directly make a purchase — spurring a shopping experience starkly different from the days when HSN and catalogs once dominated. Read more at Forbes.