LLOYD SHOES TO BECOME A GLOBAL LIFESTYLE BRAND

Lloyd, a premium footwear brand, is excited to reveal its plans to become a global lifestyle brand. With the new brand claim, “Own the Moments,” Lloyd is ready to inspire joy, confidence, and style in its customers.

The brand’s new vision, “Fuel a Positive Lifestyle,” captures its belief in a dynamic, optimistic, and holistic approach to life. Lloyd’s mission is to build an aspirational lifestyle brand that connects with people across multiple product categories in diverse countries. By offering new and creative designs, Lloyd aims to deliver meaningful impact to its customers, no matter where they are.

“The world is changing, and so are we,” says Andreas Schaller, CEO of Lloyd Lifestyle GmbH. “Our rebrand is all about responding to what today’s consumers want while staying true to our roots. This rebrand represents our commitment to quality, modernity, and craftsmanship. With the wings of inspiration, we are here to energize and empower our customers to own the moments that matter most to them, and as we grow, we’ll continue to offer the same timeless quality and style that Lloyd has been known for over 137 years.”

“We are really excited about this next chapter for Lloyd,” says Param Singh, owner of Arkylz Group and Lloyd Lifestyle GmbH. “For us, this rebrand is more than just a visual transformation. It is a promise to our customers that we will be with them every step of the way. The new brand logo, symbol, and claim are rooted in Lloyd’s proud legacy, but also reflect the ambition to become a truly global lifestyle brand.”

Over the next two months, Lloyd will showcase its new brand look and Fall/Winter 2025 collection at major global trade fairs in Paris, Copenhagen, and Milan.