Lorenzo Osti has been named president of C.P. Company with immediate effect, reporting directly to Peter Wang, the company’s CEO.
Lorenzo, son of Massimo Osti, the founder of C.P. Company, joined the brand in 2015 as marketing director and played an important role in brand’s relaunch by Tristate Holdings.
In his marketing director position, Osti contributed to the growth of the brand internationally, defining communication strategies in both digital and offline, and overseeing important projects such as the collaboration with Adidas and the Bespoke Color project, which positioned C.P. Company as the first apparel brand capable of creating custom dyed products.
“I am honored to be taking president role at C.P. Company, a brand that I’m deeply linked to, since my early age, but that has been away from my family for a long time,” said Osti. “I feel like it is closing the circle for me, and I’m fully committed to bring on the spirit of innovation the always characterized C.P. Company. I’m lucky to work with a very talented team, truly passionate and with great knowledge of the brand: we have already achieved important results in the past three years and we will do even better in the next ones.”