by Stephen Garner
Paul Andrew
Paul Andrew

Salvatore Ferragamo will show its spring/summer 2020 menswear collection in Florence during Pitti Uomo this June. The Italian luxury brand will present a special fashion show on Tuesday, June 11 on the opening day of the trade fair.

Under the creative direction of Paul Andrew, the show will focus on the evolution of Ferragamo menswear with highly innovative content and well-defined style, characterized by a fresh luxury identity.

“Florence is our heart, a part of our history, and we are enthusiastic to be back here as ‘Florence Calling’ at Pitti Uomo,” said Ferruccio Ferragamo, president of Salvatore Ferragamo. “At a moment of great consolidation for our brand’s style and identity, we believe that Pitti is the ideal setting for highlighting the direction taken as we move forward, showcasing a strong menswear collection outside the co-ed environment.”

“Florence has always been a creative and inspirational platform for Salvatore Ferragamo and for our founder,” commented Andrew. “Pitti Uomo is therefore the natural location for expressing the contemporary vision that represents us today: strong cultural continuity between different generations, with a constant eye to the future. It is an opportunity for emphasising our DNA, that added value that makes us distinctly unique. This collection, on which I am working with our head of menswear, Guillaume Meilland, will embrace the creative essence of Ferragamo’s male universe.”

“Salvatore Ferragamo is one of the brands that have made Florence a benchmark in the world of fashion, and we are truly happy to have it as a protagonist of a new ‘Florence Calling’ chapter,” added Raffaello Napoleone, chief executive officer of Pitti Immagine. “We are working in synergy with the brand on this show for the upcoming Pitti Uomo and, guided by the style talent of Creative Director Paul Andrew, it will provide further proof of the brand’s link, both with us and the city.”

Pitti Uomo 96 will take place June 11-14 in Florence.