LORO PIANA CELEBRATES 100 YEARS WITH SPECIAL POP-UP

by Brett Edward Stout



For Loro Piana’s centennial, they will open pop-up stores in key cities worldwide. The first such pop-up opened in February at South Coast Plaza’s Jewel Court in Costa Mesa, California, and then will be moved to additional cities yet to be announced.

The pop-up will include installations featuring items and keepsakes from the brand’s archives.

Loro Piana has been in the spotlight, with its work frequently used as the styling choice for the character Kendal Roy in HBO’s hit series Succession.

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