LUCKY BRAND X YELLOWSTONE COLLAB CAMPAIGN FEATURES COMPTON COWBOYS
Fans of the hit Paramount drama “Yellowstone” can celebrate the show’s fifth season (premiering Sunday, November 13th) with today’s launch of Lucky Brand’s limited-edition collaboration with the show. The collection features styles for both men and women and includes everything one might expect to see on the Yellowstone cast: Embellished denim jackets and shirts, jeans, hooded sweatshirts, tee shirts, outerwear, and more.
The Lucky Brand x Yellowstone collaboration is brought to life through an ad campaign featuring members of the Compton Cowboys, a group of childhood friends from the Richland Farms of Compton who use horseback riding and equestrian culture to improve their community. The rich imagery of the campaign was shot on location at The Compton Jr. Equestrian Posse, in Compton, Calif., and celebrates what it means to be a cowboy today – a commitment to the community, connection to the animals, and a passion for training in equestrian sports. The program’s mentorship program gives kids access to horses regardless of race or economic standing and continues to make a positive impact on the lives of youth by keeping them on the horses and off the streets.
Lucky Brand is proud to support Compton Cowboys’ mission through a donation tied to the sales of the Yellowstone collection. For every Yellowstone item purchased from Lucky Brand either online or in-store between November 1, 2022, and November 30, 2022, Lucky Brand will donate $10 to Compton Jr. Equestrians, up to a maximum donation of $50,000. The collection, selling at select stores across the United States and Canada, as well as online at luckybrand.com, will retail for between $49.50 to $199.
