Lululemon Is Banking On Menswear For Long-Term Growth
by MR Magazine Staff
Apr 01, 2016
Lululemon has come a long way since a couple of public relations blunders in 2013 ushered in a period of customer alienation and declining sales and profits. The activewear company began to see marginal improvements in 2014, and a new women’s pants line (the category in which those blunders originated) showed promise in 2015. As revealed Wednesday in the brand’s full fiscal 2015 earnings report, those pants were a major growth driver: they contributed to a 17 percent revenue increase in the fourth quarter and a 15 percent increase for the year as a whole. The brand’s yearly sales topped $2 billion for the first time, and its stock price was up 11.16 percent on Wednesday afternoon. Read more at Fashionista.
