by Stephen Garner

Lululemon Athletica has made several leadership appointments, including company veteran Celeste Burgoyne becoming the first executive to serve at the president level in her role leading the Americas and global guest innovation teams.

Burgoyne oversees all channel and guest facing aspects of the North American business, including stores and e-commerce. In addition, she is responsible for leading and incubating guest innovation for Lululemon globally. Burgoyne joined Lululemon in 2006 to lead U.S. expansion and has since held a series of roles of expanded responsibility, most recently as executive vice president of Americas and global guest innovation. She started her career with Abercrombie & Fitch, where she held various leadership positions during her 10 years with the company.

The company also announced the hire of longtime Adidas executive André Maestrini to serve as executive vice president of international and lead the company’s international expansion. Maestrini spent 14 years at Adidas in various senior roles and across several of the company’s global offices. He has a demonstrated record of growth and unlocking opportunities by leveraging the brand and categories across multiple channels, and most recently, he oversaw a multibillion-dollar business as the senior vice president, global general manager, sports business units, running, training, football, basketball, and heartbeat sports. At Adidas, he also successfully grew the business in China and served as GM of the business units in France and Latin America. Prior to Adidas, Maestrini held marketing roles at The Coca-Cola Company, Danone, and Kraft Jacobs Suchard. He will join Lululemon in January 2021.

To support and accelerate Lululemon’s recently announced Inclusion, Diversity, Equity, and Action (IDEA) efforts, the company also announced that Stacia Jones will become vice president, global head of IDEA to drive these strategies forward. Jones spent over a decade at Abercrombie & Fitch, most recently as associate general counsel and the company’s chief diversity and inclusion officer. While at A&F, Jones helped the company increase its diversity in the U.S. by more than 400 percent. She has a deep understanding of how D&I initiatives are built and scaled globally, and is the recipient of awards naming her EDI Lead of the Year (2019, National Centre for Diversity) and Head of Diversity of the Year (2018, European Diversity Awards). She will join Lululemon in November 2020.

“I am excited to announce these senior leadership appointments, which will enable us to continue to drive our business forward and further strengthen Lululemon’s leadership team,” said CEO Calvin McDonald. “Celeste has been instrumental in Lululemon’s growth, and from her first day with our company almost 15 years ago, she has made tangible contributions to our culture and our business that have helped us become the Lululemon we are today.”

McDonald continued, “We are also thrilled to welcome both André Maestrini and Stacia Jones to Lululemon. André is an experienced global leader with an established record of success, who will enable us to build upon our momentum and drive our international expansion in key markets including China, as well as the broader APAC and EMEA regions. Stacia is a dynamic leader with demonstrated success helping retail organizations diversify and grow, and she’ll enable us to deliver on our commitments related to inclusion, diversity, and equity.”

Burgoyne and Maestrini will report to McDonald. Jones will work directly with the IDEA senior leadership team steering committee, and will report to Susan Gelinas, Lululemon’s senior vice president of people and culture.