FRED SEGAL TO OPEN POP-UP WITH BALT GETTY’S LABEL MONKPUNK

by Stephen Garner

Fred Segal has opened an exclusive pop-up with Balt Getty to mark the launch of MONKPUNK, Getty’s unisex lifestyle brand, at the retailer. Exclusively at the retailer’s Malibu location, shoppers will be able to take a trip down memory lane in an immersive pop-up experience paying homage to Getty’s history and the genesis of MONKPUNK.

Running from November 1-30, the pop-up will feature an assortment of Getty’s original art pieces such as, “Balt Getty Bandana American Flag,” “Balt Getty Cash,” “Balt Getty Bills.” In addition to experiencing the pop-up, the MONKPUNK fall collection will be available for purchase, which features sweatsuits, shorts, pants, tees, hoodies, and an exclusive Getty tee and army jacket.

The Getty tee is exclusively available at Fred Segal with proceeds from the tee sales being donated to GiveLove. A very limited quantity of the Chrome Hearts x Balt Getty collaboration will also be available, while supplies last.

“We’ve admired Balt’s illustrations and art for years and the limited time walk down memory lane pop up will be a unique experience for people of all ages,” shared Max Feldmann of Fred Segal. “Fred Segal and MONPUNK have an organic synergy, both L.A.-born, so partnering seemed like a no brainer. We’re excited to share this experience with our shoppers in Malibu and can’t wait to see their reaction!”

“Fred Segal is an L.A. institution, a staple. It’s amazing to be part of their story now,” added Getty.