Lululemon’s Earnings Release Is The Latest Sign The Athleisure Trend Has Legs

In another sign that the athleisure trend has staying power and will continue to reshape the fashion landscape, Lululemon, a pioneer of the trend, reported another quarter of better-than-expected results despite facing growing competition on all fronts. Lululemon’s comparable sales in the fiscal first quarter that ended May 5 rose a better-than-expected 16%, excluding currency impact. That included an 8% increase at its physical stores and a 35% surge online. Total sales rose 20% to $782.3 million. Gross margin, or the percentage of sales left minus the cost of goods sold, widened by 0.8 percentage points to an industry-envy 54%, partly after the company reduced discounts. Read more at Forbes.