LUXURY KNITWEAR BRAND NAADAM TO OPEN SOHO POP-UP

Luxury knitwear brand Naadam will celebrate the opening of its new pop-up shop in the SoHo neighborhood of Manhattan tonight, October 4.

The shop, located at 266 Elizabeth Street, is the brand’s first brick-and-mortar location and will remain open throughout the remainder of the year. This pop-up will pay homage to the brands Mongolian roots and serve as a lab space and creative hub for other ethical and sustainable brands to reach new consumers and spread their message.

This month, Naadam will also be entering new categories via Naadam Home and Naadam Mini, bringing its sustainable message to other aspects of its consumer’s lifestyle.