MACY’S BACKSTAGE OPENS AT HERALD SQUARE FLAGSHIP

Macy’s celebrated the grand opening of Macy’s Backstage at its New York City flagship last week. The retailer’s off-price store-within-store officially opened on Friday, May 20th, at 10 a.m., with more than 15,000 square feet of dedicated retail space on the eighth level of Herald Square. The celebration, which lasted through Saturday, May 21st, featured a variety of giveaways for the first 200 customers. The retailer is on the cusp of opening its 300th Backstage location nationwide.

The shop features a wide selection of men’s sportswear, active sportswear, and accessories, as well as an open sell footwear area, and the broad representation of brands included Skechers, Guess, Calvin Klein, Tasso d’Elba, 2(x)ist, Ellesse, Tommy Hilfiger, True Religion, Hurley, Puma, etc. The shop featured several Gifts for Dad areas, starting at $39.99 and under, including displays focused on car care, barbecue, and self-care areas for the upcoming holiday. Other areas of the store included women’s, juniors, designer handbags, children’s, home, a beauty zone, and, of course, snacks. Displays are focused on a “new/now” statement, where the men’s area, for instance, focused on short-sleeved woven print and solid shirts that tied back to shorts timed for the nearly Memorial Day summer kick-off.

MIchael Hersh pointed out that the area is all first wear, new in-season merchandise purchased by a separate buying team with a focus on offering on-trend merchandise at a great value. and offers opportunities for gifting year-round. “The customer will find everything from a hostess gift to Father’s Day right through Q4 holiday needs.”

ABOVE: Gregory Luttman, Macy’s Backstage at Herald Square store manager, Michael Hersh, Macy’s vice president of off-price, Nata Dvir, Macy’s chief merchandising officer, and Kathy Hilt, Macy’s divisional vice president.

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