by Christopher Blomquist

After launching same-day delivery in eight markets last fall, Macy’s and Bloomingdale’s have broadened the express service to include nine more areas, parent company Macy’s Inc. announced today. The same-day service is available for items purchased on, and both stores’ mobile-enhanced websites.

The newly added locations are: Atlanta, Boston, Honolulu, Miami/Ft. Lauderdale, Orange County, Calif. and Philadelphia (Macy’s and Bloomingdale’s) and Dallas and Las Vegas (Macy’s only). The new same-day delivery option will be available starting this month. Also added for both stores this month are the NYC outer boroughs and suburban Long Island. Same-day service to Manhattan is due to start in October.

These nine locations join the eight extant ones that already are eligible for rapid delivery, which is a flat $5 more than standard shipping fees. These are: Chicago, Los Angeles, Northern New Jersey, San Francisco, San Francisco Bay Area and Washington D.C. (Macy’s and Bloomingdale’s) plus Houston and Seattle (Macy’s only).

“When we piloted same-day delivery in eight markets initially last fall, we learned that our customers appreciate the additional option of having their purchase brought to their home or office in a matter of hours. It is an important part of our value proposition as an omnichannel retailer serving customers who shop our stores and websites whenever, wherever and however they prefer,” said R.B. Harrison, Macy’s, Inc. chief omnichannel officer, in a statement. “Our ability to expand same-day delivery is rooted in local merchandise inventories at Macy’s stores, as well as a newly expanded delivery footprint of our partners at Deliv.”

Deliv is a crowdsourced delivery provider that works with major mall owners such as General Growth Properties, Macerich, PREIT, Simon Property Group, Taubman Centers and Westfield Corporation.