MACY’S DESIGNATES DECEMBER 8 AS NATIONAL BELIEVE DAY

As part of its 10th annual Believe campaign, Macy’s has declared this Friday, December 8 as National Believe Day: a day focused on spreading the beloved holiday program’s message of generosity and hope. The campaign was inspired by the true story of Virginia O’Hanlon, an 8-year-old child who wrote a letter to the New York Sun newspaper in 1897 asking if there really was a Santa Claus.

Macy’s has been collecting customers’ letters to Santa in-store and online at macys.com/believe since November 3 (and will continue through December 24); during this period, Macy’s has pledged to donate $1 per letter, up to $1 million, to Make-A-Wish to help grant the wishes of children with critical illnesses.

On National Believe Day, Macy’s will double its donation to Make-A-Wish, providing an additional $1 per letter, up to an additional $1 million. Additionally, this week, Macy’s will help grant special wishes for children in cities from coast-to-coast as part of Wishes Across America.

“Each National Believe Day, we are awed by the outpouring of support from our customers who submit their Santa letters to help Macy’s double its donation to Make-A-Wish,” said Holly Thomas, group vice president of Cause Marketing for Macy’s. “We are also especially thankful to our employees, partners at Make-A-Wish and community members nationwide who spend countless hours planning and granting special Wishes Across America. The spirit of the Believe campaign truly comes alive as we all work together to create these joyful and magical moments.”