Macy’s Exits Plenti Loyalty Program

Macy’s is ending its participation in the multi-retailer Plenti loyalty program, the department store told Retail Dive in an email. Plenti points will accrue on qualifying Macy’s purchases until March 15, and customers can redeem Plenti points on qualifying purchases at Macy’s until May 3, a Macy’s spokesperson said. After May 3, Plenti points earned with Macy’s can be redeemed at the remaining Plenti partners. Those remaining partners, however, are in “confidential discussions” with American Express-run Plenti about the future of the program, a spokesperson for Plenti told Retail Dive. American Express launched Plenti in 2015, a first for the U.S., allowing consumers to shop at one place and redeem their points at another, a concept that has been successful elsewhere, including Canada, the European Union, Brazil and Australia. Read more at Retail Dive.