Macy’s Flagship In New York Debuts Apple Shop

Customers at Macy’s flagship store in New York will be able to wander over from eyeliner to iPads. Macy’s launched an Apple shop Friday at its Herald Square store, the first U.S. department store with a hub devoted to the brand. The shop features a range of products including iPhones, iPads, MacBooks, and the new Nike-branded Apple watch. Staffed by Apple associates, it’s on the main floor in the heart of the busy cosmetics and fragrance area. “This is one of the most sought-after products,” Terry Lundgren, the outgoing CEO of Macy’s, told The Associated Press. “We really cater to women better than most retail stores do. I do think that we are going to end up creating a business that is more female-friendly.” Beyond the Apple shop, Macy’s is also moving to highlight consumer tech at 180 stores. It’s rolling out dedicated areas before the holiday season that will include Apple watches but also Fitbits and other “smart” watches. The Herald Square store will have this section as well. Read more at Greenwich Time.