MACY’S HERALD SQUARE UNVEILS “BELIEVE” HOLIDAY WINDOWS

Macy's Holiday Windows 2016
by Brian Lipton
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Macy’s Herald Square unveiled its Christmas windows, entitled “Believe,” on Friday, November 18. The windows not only celebrate the spirit of the season, but also salute nine years of Macy’s “Believe” campaign—a cherished letter writing campaign which raises funds for Make-A-Wish, the national organization that grants the wishes of children with life-threatening medical conditions. The windows will remain on view through January 2.

Created by Roya Sullivan, an award-winning designer and Macy’s national director of window presentation, Macy’s 2016 Christmas windows bring six key holiday themes to life: “Believe,” “Celebrate,” “Together,” “Giving,” “Love,” and “Magic.” Each window is accentuated with an intricate handmade frame indicating the theme of the artistry that lies within, which include Santa’s “communication station,” a custom-designed vintage pinball machine and a gold lead reindeer.

In addition, a 15-foot tall representation of Santa Claus is perched high above the marquee entrance presiding over the festive activity in Broadway Plaza below.

“In creating this year’s windows we wanted to focus on the idea of what Christmas meant to us as children,” said Sullivan. “In thinking back to those feelings we kept returning to the idea of six key qualities that truly exemplify the spirit and magic of the season. To build upon that, through the years we have noticed how much kids of all ages enjoy interacting with the windows so we have again incorporated interactive elements with the goal of continuing to creating experiences that allow our audience to play and be part of the action.”