Macy's Herald Square
by Stephen Garner
Macy's Herald Square
Macy’s Herald Square

Macy’s, Inc. has announced the appointment of Yasir Anwar to the role of executive vice president and chief technology officer, effective immediately. In this new role, Anwar will oversee all technology functions for Macy’s, Inc. and will drive the alignment of the retailer’s technology efforts with the company’s strategy. He will be responsible for the teams that build the end-to-end e-commerce experience, enterprise-shared services, infrastructure, field services and functional IT support.

Anwar joined as vice president of engineering in May 2012. He was promoted to group vice president of engineering in April 2014 and senior vice president of digital technology in April 2016. Anwar was appointed chief technology officer in February 2017. As a founder of MacysLabs, Anwar introduced lean development practices and established lean delivery teams to transform the delivery model, with a focus on experimentation and customer testing. Prior to joining Macy’s, Anwar was the head of engineering at Walmartlabs, where he built next generation platforms for Walmart global e-commerce.

Additionally, Mike Robinson has been named executive vice president, product management and customer experience. In this role, Robinson will manage all aspects of product management, portfolio and user experiences for digital, store and omni-channel systems. Robinson will oversee a unified product and portfolio vision, allowing customers to shop seamlessly and easily across all Macy’s, Inc. channels.

“Maximizing our technology capabilities and continuing the strong growth of our digital and mobile platforms is a high priority for Macy’s, Inc. and we are restructuring our technology teams to support these efforts,” said president and chief executive officer Jeff Gennette. “Bringing the Macy’s technology teams together under Yasir’s leadership will result in faster time to market and decision making through a streamlined IT organization that will create nimble platforms for continuous business transformation. Mike’s focus on product and customer experience will ensure that our best customer continues to be able to shop the way she lives both on-line and in-store.”

Anwar and Robinson will report to R.B. Harrison, chief omni-channel and operations officer.