MAGIC MENS AND PROJECT IN LAS VEGAS HIGHLIGHTED SKATEBOARDING BRANDS

MAGIC, Project and Sourcing at MAGIC, the bi-annual wholesale tentpole fashion event, organized by Informa Markets, revealed key information, education and experiences at the Feb. 10-12 expo at the Las Vegas Convention Center.

“The energy of MAGIC Las Vegas is always unparalleled, and this year, with the extended offering of Contemporary at MAGIC and an expanded category of home, gift, and beauty, this event is the premier destination for buyers seeking a comprehensive selection across all categories,” said Jordan Rudow, Vice President, MAGIC.

Project and MAGIC Men’s hosted hundreds of trend and contemporary menswear brands and apparel across the sportswear, activewear, denim, and streetwear categories. Project Las Vegas continued to be a multi-discipline community bridging the cultural intersection between sports, street, music, and fashion. Highlighted brands at the event included Lacoste, True Religion, Nike SB, G-Star Raw, Psycho Bunny, and more. Bloomingdales, Nordstrom, La Maison Simons and Snipes were among the top retailers that attended.

The Gathering at PROJECT Las Vegas was a unique experience for the skate community, which brought together an impressive roster of top brands, retailers, and influencers. With over 120 leading skate shops attending, the event featured appearances by legendary pros like Chad Muska, Paul Rodriguez, Bryan Herman, Frank Gerwer, Kenny Reed, Jim Thiebaud, Bod Boyle, John Dilo and many more. Exclusive show highlights included limited-edition prints by renowned artist FOS and a curated lineup of show-exclusive products that could only be secured with on-site orders. Participating brands such as Baker Boys Distribution, New Balance, Adidas, Primitive, and Nike SB showcased the latest trends and innovations in skate culture in a couldn’t-miss destination for the industry’s top players.

“For this year, we continue to aim and be the place to drive conversations for the industry, where like-minded individuals, brands, and buyers converge to get a better understanding of what is currently happening in the market. Surf, Golf, Skate, and sports continue to take the lead in 2025, and we want the community to grow and collaborate with each other,” noted Edwina Kulego, Vice President, Project & International. 

Sourcing at MAGIC presented solutions across fashion technology, fabric, trim and print. Industry education included topics from technology and AI, diversifying supply chain, Spring and Summer 2026 material and color trends, policy pivots and growth areas for private labels. Key buyers attending Sourcing included EDIKTED, Everlane, Fabletics, LoveShackFancy, Walmart Rag & Bone, and more. .