MAGIC to Return To In-Person Vegas Shows This August

by Stephen Garner
Photo by Jenna Bascom

Informa Markets Fashion, the host of apparel and sourcing fashion trade events including MAGIC, Coterie, Project, and Sourcing at MAGIC, confirmed today the first slate of event dates planned for the second half of 2021. The trade show organizer said that the schedule will include a “combination of formats and locations – both new and returning – providing retail buyers greater access points to discover new brands as well as new and refreshed audiences in a variety of markets.”

Building on the momentum created by MAGIC Pop-Up Orlando in February, this summer’s events will kick-off with an elevated women’s resort and swim show aligned with Miami Swim Week. Called “Destination: Miami by Coterie,” the show will run on July 10-12, 2021 at Eden Roc Hotel in Miami Beach, FL. Editor’s note: this event will run at the same time as the newly-announced Liberty Fairs Miami in conjunction with Cabana, which will take place at the Miami Convention Center.

Plans for the return of the keystone Coterie event, serving the elevated women’s contemporary market, are well underway for September 2021, and dates will be announced shortly. Additional digital and regional event opportunities for the women’s elevated contemporary market, as well as trend and contemporary men’s and women’s markets will also be announced in the coming months.

“We serve the diverse needs of the global fashion community through a variety of locations, event formats, and sizes,” said Kelly Helfman, commercial president of Informa Markets Fashion. “We will continue to announce events throughout the year in order to help retailers more efficiently respond to the quickening pace of consumer habits and demands and give our brands greater opportunity to move product, reengage existing accounts, and connect with new retailers.”

Informa also announced its return to the Las Vegas Convention Center (LVCC) this August. This marks the comeback to in-person events for MAGIC Las Vegas, Project Las Vegas, and Sourcing at MAGIC, which last hosted a live event in Vegas in February 2020.

Running Monday, August 9th – Wednesday, August 11th, MAGIC Las Vegas will be co-located alongside Project Las Vegas at the LVCC.  In addition to new and refreshed show floor experiences, along with a full line-up of market insights and education sessions throughout both events, brands and buyers can expect a refreshed show layout with women’s, men’s, and children’s apparel showcased alongside footwear, accessories, home goods, and gifts for optimized merchandising and easier show floor navigation. Sourcing at MAGIC will run Sunday, August 8th – Wednesday, August 11th also at LVCC.

“Consistent delivery of safety-led events will continue to be of the utmost importance in 2021,” Helfman added. “As seen at MAGIC Pop-Up Orlando, this ‘proof of concept’ guided by Informa’s AllSecure safety measures, will carry forward with the help of state, local, and health authorities.  While each event will require its own specific set of safety measures, the industry can expect that all future planning and organization of our events will be led with the highest standards in safety, hygiene, and cleanliness.”

3 Replies to “MAGIC to Return To In-Person Vegas Shows This August”

  1. this is really unfortunate for the menswear business. We have 3 shows all running on the same weekend. Magic/Project is the last one to the dance to declare these dates. Not really setting yourselves up for success. Nor doing the right thing by the buyers.

    1. This is very unfortunate and counterproductive to success. It seems intentional, an effort to knock out competition. This doesn’t benefit any retailer or the brands.

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