How To Make Your Cologne Last A Hell Of A Lot Longer

As you walk out the door in the morning, you spritz yourself with a hit of cologne, thinking it’ll serve as the perfect finishing touch for the day ahead. Easy enough. But by the time you make it to the office, you realize that the stuff as dissipated to the point that you can barely whiff it at all—a damn shame given the amount of cash you had to drop to buy the bottle. Well, good news! It doesn’t have to be that way. Here, all the things you can do to add precious hours to the life of your favorite designer fragrance, and give yourself a solid shot at smelling fresh all day long. Or at least until you have time to reapply. Read more at GQ.