MALLET LONDON RELEASES LATEST COOGI COLLABORATION

by Stephen Garner

Premium footwear brand Mallet London has released the next installment of its highly successful sneaker collaboration with COOGI.

The brands’ previous collaboration in 2019 featured a limited edition drop with two styles. The much-anticipated release sold out within an hour. This time around, the drop will consist of Mallet’s new Cyrus sneaker swathed in COOGI’S trademark colorful knit. Due to COOGI’S unique patterning, no two pairs are alike.

“The first drop was such a great success, we had to bring it back in a bigger way,” noted Tommy Mallet, founder of Mallet London. “Our Cyrus silhouette provides the perfect canvas for COOGI’S bold designs on knitwear.”

The collaboration is part of a busy year for the brand, which is in the midst of a major global expansion including recent launches at Saks Fifth Avenue in the U.S., Harry Rosen in Canada, David Jones in Australia, and a pop-up shop on London’s famous Carnaby Street.

The limited-edition styles, available in black or white, are now available for purchase at mallet.com and Saks Fifth Avenue. Prices start from $350.

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