Market Realist: Department Stores – Why Is Back-to-School So Important?

According to a poll of 6,758 consumers conducted from August 4–11 by Prosper Insights & Analytics for the National Retail Federation (or NRF), the average family with children in kindergarten to grade 12 completed about 50.4% of their back-to-school shopping by August 11. Read more at Market Realist.