MARQUEE BRANDS ANNOUNCES ACQUISITION OF TOTES ISOTONER CORPORATION IN PARTNERSHIP WITH RANDA APPAREL & ACCESSORIES

by John Russel Jones

Marquee Brands and Randa Apparel & Accessories (RAA) have acquired of Totes Isotoner Corporation (Totes). Through the acquisition, Marquee became the global owner of the totes and Isotoner brands, while RAA came on board as Marquee’s core operating partner.

“We are thrilled to bring two industry-leading global brands onto the Marquee platform,” said Heath Golden, CEO of Marquee Brands. “Doing this in partnership with RAA, known globally for their operational and product excellence, makes this even more exciting. Totes and Isotoner, in their core categories, are clear market leaders across geographies, sales channels, and tiers of distribution. Looking ahead, we are confident that together we will propel these brands to ever greater heights.”

Integrating totes and Isotoner products into RAA’s portfolio broadens its offerings, catering to a broader array of customer demands. This strategic partnership aligns with RAA’s commitment to market leadership by diversifying its product offerings and distribution channels, including grocery, drug, and convenience locations.

“We are thrilled to partner with Marquee in advancing our long-term strategy of being a market leader by way of acquiring the totes and Isotoner brands,” says Justin Spiegel, EVP & Chief Legal Officer of Randa Apparel & Accessories. “By reaching new customers in new markets and expanding our offering to existing customers, we broaden our presence as the trusted experts in apparel and accessories. Marquee and RAA have highly complementary skillsets, which we will deploy to grow these brands in a manner that delights customers and makes our existing and new retail partners more successful.

Stifel acted as the exclusive financial advisor to Totes in the transaction.