Marshalls launches e-commerce

by Stephen Garner

Off-price retailer Marshalls has officially launched its first e-commerce website, Marshalls.com, on Tuesday.

While the site debuts with categories similar to those found in-store, including ladies, men’s, and kids apparel and footwear, home, accessories, and beauty, it boasts its own assortment of merchandise. Just as every Marshalls store has a different mix of product, the site will also feature its own unique mix; adding new, brand name, and designer pieces every day. Shoppers will enjoy easy returns, as online merchandise can be returned via mail or in-store at any one of the more than 1,100 Marshalls locations across the country.

A few features that are debuting with the new site include “Swipe to Shop” – a mobile shopping feature which allows shoppers to quickly view and sort product by swiping “left or right” to favorite items and buy or save for later. The site will also include inspiration from influencer and consumer finds that will link shoppers to categories and similar products, as well as curated shops featuring the latest trends and must-haves.

“We are thrilled to introduce Marshalls.com, which allows customers to shop Marshalls anytime,” said Mark DeOliveira, executive vice president at TJX Digital US. “This site will feature a unique assortment of the brands and values that Marshalls is known for, and also offer customers the ability to shop through fun, interactive features and curations. We are excited for customers to experience the brand in this new way.”