MARTIN ASBJØRN UNVEILS NEW COLLECTION CAMPAIGN

by Stephen Garner

Upgraded, updated, and extended, Martin Asbjørn’s MA Collection continues to offer luxury sportswear with a touch of sexiness and retro ‘70s styling.

Now made in a heavyweight blend of organic cotton and recycled polyester, the Danish designer’s MA Collection has added a new slightly-cropped crew neck sweatshirt with distinctive forward placed side seams and kangaroo pocket this season.

The MA hoodie is now a shorter shape with the same seam details as the crew neck and features an oversized hood, while the MA track pants are shorter, re-shaped for a more stylish fit, and have had a back pocket added.

All three join the ever-popular MA half-zip turtleneck and the lighter-weight jersey t-shirt to form a collection that can take you from gym to a night out with perfect ease.

Alongside the sweats is another new addition – a streamlined speedo-style swimsuit, making a welcome and cheeky come back to the beach this summer. Meanwhile, a similar retro sports vibe is seen in the fitted cycling shorts.

Joining the existing black, blue, and evergreen options are three new colorways. Brown sugar, rugby tan, and toffee blur the lines between gym/locker room and dressed/nude, teasingly hinting at what lies beneath.