Massimo Osti’s Son On CP Company’s Plan To Patiently Infiltrate America

CP Company is famous across Europe but its heart is set on New York, where the 52-year-old Italian sportswear label once operated a short-lived flagship store. So, when Lorenzo Osti, president and son of founder Massimo Osti, elected to host the first exhibit celebrating CP Company’s inimitable Goggle Jacket in Brooklyn, it was akin to the American flag planted in the surface of the moon: an assured promise of future exploration. Read more at Highsnobiety.